SWOT… we’ve all heard of it, we probably seen a few, and maybe we’ve actually made some. 

Indeed, a SWOT is a concept or a tool which is widespread – or shall we say vulgarised? - yet very often under-exploited or even improperly-used. In order for it to be effective, a SWOT needs to be dynamic on many levels. But first – as always – let’s start with the basics.

The COVID-19 pandemic caused a dynamic shift in the world of work. Just over a year ago, people were sitting in their offices and tapping away at their keyboards while silently cursing their loud and obnoxious coworkers. That’s all changed. 

As a result of the global pandemic, businesses everywhere were forced to adapt to online work environments as the threat of transmission rendered office work impossible. Where working from home was once a perk for employees, it’s become the new normal.

In today’s age of digital transformation, the world changes fast. Really fast. Keeping up with these dynamic advancements can be challenging. Website features that were once revelational quickly become outdated and cliche. As a business, keeping up with website trends is crucial to your success and your reputation.