Data is critical to business success. But, if you’re in the marketing world, you already know that. 

It doesn’t matter whether you’re running a global eCommerce, a personal website, or an SMB website. Data is what drives business decisions, allows us to learn, and helps us to make steps towards improving digital marketing strategies.

When the time comes time to sift through all that data to try and prove your efforts all year have been worth something, you might feel inclined to just give up and bury your head in the sand. Data, analytics, and reporting are often considered to be the “not fun” part of digital marketing - but it doesn’t have to be that way! In today’s article, we’re going to talk about three Hubspot reports, how to use them, and how data and analytics can help you to improve your inbound marketing strategy.