In today’s digital world, numerous online tools can help you to streamline business operations, increase productivity, and manage your business. So many that it can be overwhelming deciding which tools are best suited to your inbound marketing campaigns and the way you work.
Hubspot offers a plethora of free tools that are geared towards helping inbound marketers run successful inbound marketing campaigns that achieve results.
Is Hubspot the best software ever? We think so.
In this article, we’ll delve into some of Hubspot’s best free tools and how you can use them to boost your business.
First Things First: What is Hubspot?
Founded in 2005, Hubspot is an inbound marketing, sales, CRM, and customer service platform that helps businesses to attract, convert, and nurture customers. Over 80,000 companies around the world rely on Hubspot software to streamline their operations with a single platform and grow their business.
Hubspot software tools help inbound marketers to grow organic traffic, increase sales, and boost ROI.
Companies integrating Hubspot into their marketing operations saw a 125% increase in B2B leads and a whopping 294% increase in B2C leads, compared to companies that weren’t. What’s more, companies using Hubspot saw an average increase of 590% in organic traffic. Not too shabby, right?
Alongside free versions of paid software like Hubspot Marketing Hub, Hubspot Service Hub, and Hubspot CRM, Hubspot offers a range of free tools to make the life of an inbound marketer that little bit easier.
7 of Best Hubspot Free Tools to Boost Your Business
Everyone loves getting their hands on free stuff. But in the marketing world, this can be pretty difficult. It seems like every software service out there is out to get its hands on your budget! Luckily, Hubspot’s here to save the day.
Below are some of Hubspot’s most valuable free tools that you can integrate with your tech stack and take your business to new levels. Let’s check them out.
1. Marketing Hub (free version)
There are so many different processes involved in digital marketing. You might end up using and forking out for multiple tools to achieve results. This is neither cost nor time effective!
Hubspot’s Marketing Hub streamlines marketing processes by combining them into one simple-to-use centralized platform. Like other Hubspot software, Hubspot Marketing hub is available at various price points. However, the free version offers plenty of great tools to get you started!
With the free version of Marketing Hub, users can benefit from email marketing, forms, landing pages, contact management, and social media ads.
You can use all of this information and context to provide personalized, powerful marketing experiences to your customers.
Don’t worry, there’s more where that came from. Onto number two!
2. Hubspot CRM (free version)
Implementing CRM software into business operations enables teams across the board to access important customer data. Hubspot Sales Hub is a CRM software that allows you to access contact data, segment your audience, and manage your sales funnel.
Sales Hub is available with a tiered pricing model. The free version provides access to a range of essential features to manage your customer relationships. We told you Hubspot was the best software ever, didn’t we?
With Hubspot CRM, you’ll get access to contact management, deal pipeline, meeting scheduling, live chat, and much more. You can organize and keep track of customers and where they are in their buyer journey with the intuitive reporting dashboard.
In simple terms, Hubspot CRM provides marketers, sales, and customer service teams with an up-to-date view of the business’s sales funnel. The data gleaned from CRM software can be used to inform your marketing strategies and help you to provide the most value to your customers.
3. Service Hub (free version)
Customer service plays a huge role in business success. Nowadays, customers expect much more from a brand than run-of-the-mill customer service.
Instead, they trust businesses to provide them with personalized service across channels that reflect their value as a customer.
There are plenty of customer service tools out there, but none quite as exceptional as Service Hub. We’re not biased, we promise.
Service Hub brings together all of your customer service data, interactions, and channels through automation and self-service. Also available on a tiered payment plan, Service Hub’s free version is a great place to get started.
With free Service Hub, businesses can access contact management, ticketing, live chat, team email, a reporting dashboard, and more. Implementing Service Hub will enable your customer support team to provide customers with a support experience tailored to their needs.
4. Hubspot Buyer Persona Tool
As an inbound marketer, you’ve probably heard the term “buyer persona” mentioned a few times. Okay, many times.
Marketers are all about buyer personas, and for good reason!
Buyer personas are semi-fictional representations of your ideal customers based on market research and real customer data.
Before executing any digital marketing campaign, it’s important to understand who your audience is, what they need, and how your business aligns with those needs.
Buyer personas provide structural context that simplifies business processes, informs content creation, streamlines resource allocation, and much more. Think of them as the backbone of your business. You can’t start to move forward without fully understanding who they are and what they’re looking for.
Creating buyer personas requires consideration of factors like demographics, customer goals, user behavior, etc. Nailing your buyer personas can be challenging, but Hubspot makes it much easier!
Hubspot’s free “Make My Persona” tool enables marketers to generate customized buyer persona documents according to a series of questions. With this Hubspot free tool, you’ll have a better understanding of who your audience is and how to tailor your inbound marketing efforts to their needs in no time at all.
5. Website Grader
Another great Hubspot free tool is its Website Grader.
In today’s competitive digital landscape, SEO has become a crucial part of attracting organic traffic to build a website’s online presence. Whether you’re managing an eCommerce store or your business website, incorporating SEO best practices can make all the difference.
Hubspot’s Website Grader tool grades your website with SEO metrics. It takes into account things like security, mobile-friendliness, and loading speed. Armed with this tool, you can analyze your website’s performance and learn how to transform it into a page that search engines love.
6. Hubspot Marketing Plan Generator
Creating a digital marketing plan comes with its own set of challenges. Even if you know exactly what you want your marketing efforts to achieve in the long run, putting those ideas into practice can be difficult.
Developing a results-driven digital marketing plan is a long process.
It involves outlining metrics, coming up with a content strategy, measuring success, and much more. We wrote a great article about developing your own digital marketing plan here.
One of Hubspot’s most useful free tools is its Marketing Plan Generator. It’s a handy template that details exactly what you need to create a great marketing plan including your important initiatives, trackable metrics, and more.
7. Blog Ideas Generator
One of the most challenging things about creating a great content marketing strategy is actually coming up with content ideas! It sounds simple enough, but when you’re trying to fill an editorial calendar with relevant and valuable blog posts—that’s another story.
Publishing a blog is a great way to provide value to your audience. A huge 77% of internet users read blogs, and websites that feature a blog are shown to have 434% more indexed pages! However, with 43% of people admitting to skimming blog posts—how can you ensure your blog is attracting viewers, rather than deterring them?
Hubspot to the rescue! Again.
Hubspot’s Blog Ideas Generator is a fantastic tool that comes up with blog ideas for you! All you need to do is fill in the fields with relevant information and it will generate a list of blog content ideas for you to use and extrapolate on. Simplicity at its finest!
Remember, measuring results is the key to success!
It’s important to remember that regardless of which software you implement, it’s crucial to keep measuring results to ensure you’re on the right track to success. Most Hubspot tools feature built-in data and analytics dashboards to help you do exactly that.
Success doesn’t just happen. It’s built on hard work and perseverance.
Sure, implementing all of these tools might enhance and streamline your business operations—but it won’t magically equate to great business results.
You must understand how you can best serve your audience and what your goals are, as well as the scope of current digital and consumer trends and how they affect customer behavior. Hubspot free tools exist to help you do all this and much more.
Want to know more about how Hubspot can help take your business to new heights?
Luckily for you, we’re somewhat experts on the matter. Get in touch and book a free consultation today.