I really do love the fashion industry. And not because I'm some kind of "fashionista" or similar. In my opinion is the field where storytelling can be applied in the most unique and creative way.
The relationship between company and client walks on a very thin line, always balanced, in search of new equilibrium. The challenge facing a company in the modern-market, saturated with content, is building your own company-narrative and being able to break through this brick wall. Making a difference in the eyes of existing and potential clients.