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Marketing Strategies from YourTarget for Middle East FinTech Startups

[fa icon="calendar'] Nov 26, 2021 11:51:54 AM / By Muhammad Abdullah in ContentMarketing, InboundMarketing, SocialMedia, StartUp, UAEfintech

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Financial technology has always been at the back burner of industrial disruptive technologies until the previous decade. In a saturated market, where traditional players are now catching up with emerging tech and excellent user experience, FinTech products and solutions face a highly competitive marketplace.

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Top 5 Middle East FinTech Firms and Their Digital Marketing Strategies

[fa icon="calendar'] Nov 18, 2021 10:32:32 AM / By Muhammad Abdullah in SEO, InboundMarketing, DigitalMarketing, StartUp

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The Middle East region is already quite far ahead in the FinTech growth competition by giving big guns like the UK a tough time in cradling its crown. It is very likely that within the next few years, the country that boasted $50.9 billion of investment in FinTech back in 2019 is going to be dethroned.

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The Future of Work: Is Remote Working Here To Stay?

[fa icon="calendar'] May 17, 2021 11:15:00 AM / By Sara Monty in MarketingAutomation, Smarketing, DigitalTransformation, StartUp

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The COVID-19 pandemic caused a dynamic shift in the world of work. Just over a year ago, people were sitting in their offices and tapping away at their keyboards while silently cursing their loud and obnoxious coworkers. That’s all changed. 


As a result of the global pandemic, businesses everywhere were forced to adapt to online work environments as the threat of transmission rendered office work impossible. Where working from home was once a perk for employees, it’s become the new normal.

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