In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.

Wondering how to use LinkedIn to generate and connect with your business leads? It might not be the first company that comes to mind when you think about B2B social media marketing, but LinkedIn is a lucrative platform that can open doors to valuable new leads and enhance any B2B marketing strategy. 

The concept of exchanging goods and services has always revolved around social activities. Before the internet catapulted us into an age of hyper-connectedness, people relied on asking people in their social circle for advice and recommendations.

“Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year.” - Digital 2020 Global Digital Overview. All over the world consumers and business decision makes are increasingly relying on social media to inform their purchase decisions. Despite the fact that 84% of B2B marketers are using social media as a marketing tactic, many simply aren’t fully leveraging its power to drive business results.