In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.

Social media is no longer just a tool for communicating, posting updates about what you had for breakfast, or sharing embarrassing photos (only to delete them a few years later) In today’s digital world, social media is a powerful marketing platform that allows businesses to grow, nurture, and delight their audience. Facebook is the leading social media platform. Seven out of ten American adults use Facebook, and 74% of them log in daily. It’s no wonder that 87.1% of US marketers are using Facebook as a conduit to engage with their audience and boost ROI.

“Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year.” - Digital 2020 Global Digital Overview. All over the world consumers and business decision makes are increasingly relying on social media to inform their purchase decisions. Despite the fact that 84% of B2B marketers are using social media as a marketing tactic, many simply aren’t fully leveraging its power to drive business results.