Financial technology has always been at the back burner of industrial disruptive technologies until the previous decade. In a saturated market, where traditional players are now catching up with emerging tech and excellent user experience, FinTech products and solutions face a highly competitive marketplace.

If you’ve paid any attention to the media this year then you’ve probably heard of Clubhouse—the new social media sensation taking the internet by storm. 

Clubhouse has grown rapidly since its release in early 2020, and its estimated worth in February 2021 was an impressive $1B. Currently the 16th most popular social media app in the App Store, Clubhouse is one to watch out for. 

In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.

Wondering how to use LinkedIn to generate and connect with your business leads? It might not be the first company that comes to mind when you think about B2B social media marketing, but LinkedIn is a lucrative platform that can open doors to valuable new leads and enhance any B2B marketing strategy.