Smarketing is the alignment or integration of the Sales and Marketing department to combine their efforts and achieve desired results. It is an integrated approach to enhance revenue and profits. Historically, Sales and Marketing department have worked solely in their own domains; not at all communicating with each other. Therefore, Smarketing came to rescue. The objective behind combining the Sales and Marketing is to promote the product and its services to potential customers and align it with the Sales team to sell the product because they both are responsible to grow the business.