The COVID-19 pandemic caused a dynamic shift in the world of work. Just over a year ago, people were sitting in their offices and tapping away at their keyboards while silently cursing their loud and obnoxious coworkers. That’s all changed. 

As a result of the global pandemic, businesses everywhere were forced to adapt to online work environments as the threat of transmission rendered office work impossible. Where working from home was once a perk for employees, it’s become the new normal.

Smarketing is the alignment or integration of the Sales and Marketing department to combine their efforts and achieve desired results. It is an integrated approach to enhance revenue and profits. Historically, Sales and Marketing department have worked solely in their own domains; not at all communicating with each other. Therefore, Smarketing came to rescue. The objective behind combining the Sales and Marketing is to promote the product and its services to potential customers and align it with the Sales team to sell the product because they both are responsible to grow the business.