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What is Personal Branding and Why It Matters

[fa icon="calendar'] Feb 16, 2021 9:15:00 AM / By Team in Inbound, InboundMarketing, SocialMedia, SocialNetwork, InboundSales, PersonalBranding, SocialSelling

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In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.

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