Have you ever thought about involving your target audience in a live event where they can actively participate? 

Although the world of content marketing is awash with different formats for engaging your audience, none is quite as interactive as the almighty webinar. 

Webinars are becoming increasingly popular in the marketing world. So popular in fact, that one survey found 95% of marketers consider webinars a vital part of their strategy. 

In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.