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Marketing Automation: tell me about you and I’ll tell you which Hubspot plan you want

[fa icon="calendar'] Oct 22, 2018 2:30:00 PM / By S. Fiore in MarketingAutomation

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It’s a fact that companies use specific software to organize many of the activities within the marketing department. From CRM, to software for email or SEO, the management of particular processes is left to more platforms presenting themselves with different logics, metrics and measurements. So, having a dialogue between the different applications becomes a strenuous task for businesses.  

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Marketing Automation Software: Top 3 on the market

[fa icon="calendar'] Oct 16, 2018 2:30:00 PM / By L. Dimitrova in MarketingAutomation, DigitalMarketing

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Traditional marketing, also known as Outbound, is leaving more and more space for techniques of communication and persuasion that are typical of Inbound Marketing. That is, the practice across which brands render themselves directly available to potential clients, thanks to the spread of different types of content. This phenomenon also takes place because nowadays people are submerged in information, often irrelevant, which often causes disturbance as it’s not requested.

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