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The Future of Work: Is Remote Working Here To Stay?

[fa icon="calendar'] May 17, 2021 11:15:00 AM / By Sara Monty in MarketingAutomation, Smarketing, DigitalTransformation, StartUp

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The COVID-19 pandemic caused a dynamic shift in the world of work. Just over a year ago, people were sitting in their offices and tapping away at their keyboards while silently cursing their loud and obnoxious coworkers. That’s all changed. 

As a result of the global pandemic, businesses everywhere were forced to adapt to online work environments as the threat of transmission rendered office work impossible. Where working from home was once a perk for employees, it’s become the new normal.

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6 Essential Elements Of An Effective Landing Page

[fa icon="calendar'] May 7, 2021 8:37:08 AM / By Sara Monty in Blog, InboundMarketing, MarketingAutomation

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Curious about how you can drive more conversions with paid advertising or digital marketing campaigns? You’ll need to know how to create an effective landing page.

Your landing page needs to impress the viewer straight off the bat. It needs to look fantastic and contain all the information necessary to convince the viewer to convert. 

Unfortunately, it’s not as easy as it sounds. 

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Marketing Automation: tell me about you and I’ll tell you which Hubspot plan you want

[fa icon="calendar'] Oct 22, 2018 2:30:00 PM / By S. Fiore in MarketingAutomation

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It’s a fact that companies use specific software to organize many of the activities within the marketing department. From CRM, to software for email or SEO, the management of particular processes is left to more platforms presenting themselves with different logics, metrics and measurements. So, having a dialogue between the different applications becomes a strenuous task for businesses.  

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Marketing Automation Software: Top 3 on the market

[fa icon="calendar'] Oct 16, 2018 2:30:00 PM / By L. Dimitrova in MarketingAutomation, DigitalMarketing

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Traditional marketing, also known as Outbound, is leaving more and more space for techniques of communication and persuasion that are typical of Inbound Marketing. That is, the practice across which brands render themselves directly available to potential clients, thanks to the spread of different types of content. This phenomenon also takes place because nowadays people are submerged in information, often irrelevant, which often causes disturbance as it’s not requested.

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