If you operate a local business, you likely spend a large amount of your time thinking about the most effective ways to gain new customers and increase brand recognition in your community. Just two decades ago, this would have involved investing in commercials, billboards, cold-calling, and other interruptive outbound marketing tactics. Today, 97% of people learn more about a local company online than any other medium. This means establishing an online presence that allows you to remain connected to customers and businesses in your area is essential.
