Dentists need at least 20 new patients each month to succeed and grow. That doesn’t sound like too many, but when you think about the expenses involved and how long the majority of people put off going to the dentist for—well, it puts the challenge into perspective. 

Are you a budding entrepreneur or a small business owner looking for a fresh idea to take the market by storm? 

If you’re considering turning your passion into your livelihood, the first thing you’ll need to do is figure out where you fit in the modern consumer landscape. To do that, you’ll need to know exactly who your audience is.

Have you ever thought about involving your target audience in a live event where they can actively participate? 

Although the world of content marketing is awash with different formats for engaging your audience, none is quite as interactive as the almighty webinar. 

Webinars are becoming increasingly popular in the marketing world. So popular in fact, that one survey found 95% of marketers consider webinars a vital part of their strategy. 

Inbound marketing is about attracting the customer with valuable content and experiences that cater to their needs and solve their pain points. 

The case for inbound is strong. Not only is it the primary marketing approach for 74% of businesses worldwide, but 53% of marketers report that inbound marketing improves ROI. Not only that, but inbound leads cost 61% less on average than outbound leads—making it a viable lead generation strategy for small and growing businesses.

Digital innovations and consumer trends are constantly transforming the marketing world. Running a business requires you to stay on top of these trends to keep up with the competition and stay afloat. 

The most coveted spot in the advertising world? The front page of Google, naturally. 

Trying to get your product or service listed on the front page of Google is no easy feat. Even an exceptional SEO strategy is no guarantee you’ll make it these days! That’s where paid advertising comes in.