Wondering how to use LinkedIn to generate and connect with your business leads? It might not be the first company that comes to mind when you think about B2B social media marketing, but LinkedIn is a lucrative platform that can open doors to valuable new leads and enhance any B2B marketing strategy. 

When done well, landing pages are powerful conduits for lead-generation. However, when landing pages are poorly executed the results can be hugely detrimental to your business success and conversion goals. But did you know that the average conversion rate for landing pages is just 2.35%?