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Everything You Need To Know About Google Ads

[fa icon="calendar'] Apr 30, 2021 12:12:29 PM / By Sara Monty in LeadGeneration, InboundSales, Advertising

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Digital innovations and consumer trends are constantly transforming the marketing world. Running a business requires you to stay on top of these trends to keep up with the competition and stay afloat. 

The most coveted spot in the advertising world? The front page of Google, naturally. 

Trying to get your product or service listed on the front page of Google is no easy feat. Even an exceptional SEO strategy is no guarantee you’ll make it these days! That’s where paid advertising comes in. 

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What is Personal Branding and Why It Matters

[fa icon="calendar'] Feb 16, 2021 9:15:00 AM / By Team in Inbound, InboundMarketing, SocialMedia, SocialNetwork, InboundSales, PersonalBranding, SocialSelling

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In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.

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Social Selling: What It Is and How It Can Help You Find New Customers

[fa icon="calendar'] Feb 4, 2021 9:08:00 AM / By Team in Inbound, InboundSales, SocialSelling

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The concept of exchanging goods and services has always revolved around social activities. Before the internet catapulted us into an age of hyper-connectedness, people relied on asking people in their social circle for advice and recommendations.

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How to Use Social Media Marketing for B2B

[fa icon="calendar'] Oct 12, 2020 2:00:00 PM / By Team in SocialMedia, SocialNetwork, InboundSales, SocialSelling

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“Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year.” - Digital 2020 Global Digital Overview. All over the world consumers and business decision makes are increasingly relying on social media to inform their purchase decisions. Despite the fact that 84% of B2B marketers are using social media as a marketing tactic, many simply aren’t fully leveraging its power to drive business results.

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4 ways marketing automation will improve your sales process

[fa icon="calendar'] Mar 6, 2019 2:00:00 PM / By L. Dimitrova in Inbound, InboundMarketing, InboundSales

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If you looked at our past blog posts, you already know the basics of inbound marketing. It's a methodology that aims to create a personalized customer journey for your potential clients through the development of reliable content distributed via different digital channels.

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