Inbound marketing is about attracting the customer with valuable content and experiences that cater to their needs and solve their pain points.
The case for inbound is strong. Not only is it the primary marketing approach for 74% of businesses worldwide, but 53% of marketers report that inbound marketing improves ROI. Not only that, but inbound leads cost 61% less on average than outbound leads—making it a viable lead generation strategy for small and growing businesses.
Digital innovations and consumer trends are constantly transforming the marketing world. Running a business requires you to stay on top of these trends to keep up with the competition and stay afloat.
The most coveted spot in the advertising world? The front page of Google, naturally.
Trying to get your product or service listed on the front page of Google is no easy feat. Even an exceptional SEO strategy is no guarantee you’ll make it these days! That’s where paid advertising comes in.
In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.