Wondering how to promote your eCommerce and stand out from the competition? You’re in the right place. 

The marketing world is awash with confusing jargon and complicated terminology. At first, it can be difficult to wrap your head around all these different terms and what they mean. Digital marketing is dynamic. Things are changing by the second, which makes it even more difficult to stay up to date with the latest terms, tactics, and methodologies that are taking the industry by storm.

The marketing world is filled with nuanced jargon that can be challenging to wrap your head around. Digital marketing, inbound marketing, content marketing, search engine optimization, social media marketing—the list goes on! They all kind of mean the same thing, right? Not quite. In this article, we’ll discuss two of the most commonly confused terms in the marketing world: digital marketing and inbound marketing. Let’s go!

In today’s competitive business landscape, brands need to stand out in a sea of competition. It’s not enough to simply offer an in-demand product or a service and use direct marketing tactics to drive sales. Brands must market to their target audiences on a human level. Consumers want to know the people behind the brand. More importantly, they want to know that marketers and stakeholders recognize them not just as numbers—but as real people.

The EU’s General Data Protection Regulation (GDPR) came into effect over two years ago. Most B2B companies are aware that it’s something they need to comply with, but many struggle to wrap their brains around how it affects marketing efforts.