Much like the dental industry, the real estate market in the UAE is booming. As an increasing number of investors look for lucrative investment opportunities overseas, a number of real estate agencies are springing up to cater to this shift in consumer demand.

In today’s hyper-competitive business landscape, customers expect to be more to a brand than a number on an end of year sales report. 

Today, 76% of customers expect companies to understand their needs and feeling underappreciated is the main reason for switching brands. With this in mind, businesses need to consider whether their current marketing and sales strategy aligns with shifts in consumer behavior and digital trends.

Gone are the days where customers’ only option was to pick up the phone and wait on hold until a customer service representative answered their call. 

According to Google Research, 98% of Americans switch between devices throughout the day. Nowadays, customers expect to be able to interact with their favorite brands on their preferred channel, whether that’s via the phone, email, live chat, or social media.

Modern marketing tactics have changed the way we do business forever. Businesses can no longer rely on traditional outbound methods to succeed in today’s competitive landscape. 

Enter: inbound marketing. 

Digital marketing is an essential part of running a modern business. If you want to succeed in today’s digital world, you’ll need to know how to properly allocate budget the time and resources you need to execute memorable campaigns that drive results.