Modern marketing tactics have changed the way we do business forever. Businesses can no longer rely on traditional outbound methods to succeed in today’s competitive landscape. 

Enter: inbound marketing. 

In today’s digital world, numerous online tools can help you to streamline business operations, increase productivity, and manage your business. So many that it can be overwhelming deciding which tools are best suited to your inbound marketing campaigns and the way you work. 

Enter: Hubspot. 

The EU’s General Data Protection Regulation (GDPR) came into effect over two years ago. Most B2B companies are aware that it’s something they need to comply with, but many struggle to wrap their brains around how it affects marketing efforts.

When the time comes time to sift through all that data to try and prove your efforts all year have been worth something, you might feel inclined to just give up and bury your head in the sand. Data, analytics, and reporting are often considered to be the “not fun” part of digital marketing - but it doesn’t have to be that way! In today’s article, we’re going to talk about three Hubspot reports, how to use them, and how data and analytics can help you to improve your inbound marketing strategy.

In today’s digital world, customers expect their questions to be answered and issues to be resolved in a matter of minutes. Moreover, they want 24/7 support and personalized experience across digital channels. 87% of consumers believe that companies need to provide more consistent customer service. However, most customer service teams struggle to meet customers’ growing demands because the tools and data that inform their support strategies aren’t integrated or scalable.