There are a lot of terms associated with security and online privacy. All of the pop-up windows we encounter when surfing the web can all seem to blur into one, and—sometimes—we might not even realize what we’re consenting to. 

In today’s article, we’ll discuss three internet privacy-related concepts (privacy policy, cookie policy, and GDPR) to help you better understand how changes in online data laws affect the modern marketing experience—for customers and marketers.

The EU’s General Data Protection Regulation (GDPR) came into effect over two years ago. Most B2B companies are aware that it’s something they need to comply with, but many struggle to wrap their brains around how it affects marketing efforts.