Social media is no longer just a tool for communicating, posting updates about what you had for breakfast, or sharing embarrassing photos (only to delete them a few years later) In today’s digital world, social media is a powerful marketing platform that allows businesses to grow, nurture, and delight their audience. Facebook is the leading social media platform. Seven out of ten American adults use Facebook, and 74% of them log in daily. It’s no wonder that 87.1% of US marketers are using Facebook as a conduit to engage with their audience and boost ROI.
