If there’s one thing we’re sure of, it’s that email marketing certainly isn’t dead. Did you know that there are 3.9 billion daily email users worldwide? Moreover, this number is expected to climb to 4.3 billion by the year 2023. Email marketing isn’t a new concept. It’s been a valuable tool for small and large businesses since the first email marketing blast was sent in 1978.

Have you heard of direct marketing before? Today most brands incorporate some type of direct marketing into their brand strategy - so you probably have! Innovations in digital technology and data analytics have given new life to direct marketing over recent years. Today, businesses can leverage traditional and digital communication tools to reach customers, boost brand awareness, and drive ROI. In today’s article, we’re going to explain the concept of direct marketing and how it can help you to grow your business.

So, are you ready to become a direct marketing expert? Let’s go!