Much like the dental industry, the real estate market in the UAE is booming. As an increasing number of investors look for lucrative investment opportunities overseas, a number of real estate agencies are springing up to cater to this shift in consumer demand.

Dentists need at least 20 new patients each month to succeed and grow. That doesn’t sound like too many, but when you think about the expenses involved and how long the majority of people put off going to the dentist for—well, it puts the challenge into perspective. 

SWOT… we’ve all heard of it, we probably seen a few, and maybe we’ve actually made some. 

Indeed, a SWOT is a concept or a tool which is widespread – or shall we say vulgarised? - yet very often under-exploited or even improperly-used. In order for it to be effective, a SWOT needs to be dynamic on many levels. But first – as always – let’s start with the basics.

Gone are the days where customers’ only option was to pick up the phone and wait on hold until a customer service representative answered their call. 

According to Google Research, 98% of Americans switch between devices throughout the day. Nowadays, customers expect to be able to interact with their favorite brands on their preferred channel, whether that’s via the phone, email, live chat, or social media.