Digital marketing is an essential part of running a modern business. If you want to succeed in today’s digital world, you’ll need to know how to properly allocate budget the time and resources you need to execute memorable campaigns that drive results. 

Wondering how to promote your eCommerce and stand out from the competition? You’re in the right place. 

The We Are Social Global Report is something of an annual event in the digital marketing world. The report explores the evolution of the global digital landscape, outlining the latest digital marketing trends, social media insights, and mobile usage stats. For marketers, this information is invaluable as it helps us to discern what the future holds and use its findings to inform strategic decisions about our digital marketing strategies. 

Whether you’re a small business owner or a marketer for a global enterprise, having a digital marketing plan in place is essential in today’s digitally-driven world. That being said, 90% of sales and marketing professionals admit that—when it comes to marketing—there are several disconnects across strategy, process, content, and culture. 

The marketing world is filled with nuanced jargon that can be challenging to wrap your head around. Digital marketing, inbound marketing, content marketing, search engine optimization, social media marketing—the list goes on! They all kind of mean the same thing, right? Not quite. In this article, we’ll discuss two of the most commonly confused terms in the marketing world: digital marketing and inbound marketing. Let’s go!