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Email Marketing: Everything You Need To Know

[fa icon="calendar'] Jan 7, 2021 10:30:00 AM / By Team in ContentMarketing, Inbound, InboundMarketing, EmailMarketing, DigitalMarketing

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If there’s one thing we’re sure of, it’s that email marketing certainly isn’t dead. Did you know that there are 3.9 billion daily email users worldwide? Moreover, this number is expected to climb to 4.3 billion by the year 2023. Email marketing isn’t a new concept. It’s been a valuable tool for small and large businesses since the first email marketing blast was sent in 1978.

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Content Marketing Guide: Types of Content and How To Use Them

[fa icon="calendar'] Dec 30, 2020 10:30:00 AM / By Team in ContentMarketing, Inbound, InboundMarketing, DigitalMarketing

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A great content strategy can help you to engage with your audience and boost your business, how do you know which types of content are right for you? Content marketing is a dynamic field. Trends, technology, and marketing tactics are constantly evolving. Businesses must keep up in order to stay relevant in a competitive landscape. One thing’s for sure, the content marketer’s job is never boring!

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10 Stats That Show Content Marketing Can Boost Your Business

[fa icon="calendar'] Nov 27, 2020 10:50:00 AM / By Team in ContentMarketing, Inbound, InboundMarketing, DigitalMarketing

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Content marketing can boost customer engagement, increase sales, and grow your business. These content marketing statistics prove it. You’ve definitely heard of content marketing, but is your business investing in it? Content marketing is a long-term strategy that uses diverse content channels to build long-lasting customer relationships, improve engagement, and increase brand awareness. If you’re skeptical about the benefits of content marketing or reluctant to commit money to something that you’re not 100% convinced will yield the results you want - get ready to change your mind!

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What is Direct Marketing and How Can it Grow Your Business

[fa icon="calendar'] Nov 23, 2020 2:30:00 PM / By Team in ContentMarketing, InboundMarketing, EmailMarketing, DigitalMarketing

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Have you heard of direct marketing before? Today most brands incorporate some type of direct marketing into their brand strategy - so you probably have! Innovations in digital technology and data analytics have given new life to direct marketing over recent years. Today, businesses can leverage traditional and digital communication tools to reach customers, boost brand awareness, and drive ROI. In today’s article, we’re going to explain the concept of direct marketing and how it can help you to grow your business.

So, are you ready to become a direct marketing expert? Let’s go!

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How To Create Your SEO Strategy for 2021

[fa icon="calendar'] Nov 20, 2020 11:37:00 AM / By Team in ContentMarketing, SEO

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Does your business have an SEO strategy?  If not, it should! When done well, SEO is an effective digital marketing tactic for attracting customers to your online platforms.  In today’s age of digital transformation, the world of SEO is constantly evolving. Fast. Marketing teams must stay on top of SEO trends and use them to build future strategies. In this article, we’ll share with you some essential SEO trends for 2021 and how you can use them to prepare your strategy accordingly. 

Let’s get started!

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