The We Are Social Global Report is something of an annual event in the digital marketing world. The report explores the evolution of the global digital landscape, outlining the latest digital marketing trends, social media insights, and mobile usage stats. For marketers, this information is invaluable as it helps us to discern what the future holds and use its findings to inform strategic decisions about our digital marketing strategies. 

"Alone we can do so little; together we can do so much." – Helen Keller
The above quote succinctly sums up how teamwork can make a huge difference to what we are able to achieve. Although Helen Keller probably wasn’t talking about working together to pull off successful marketing campaigns, we think it applies just the same.  When brands come together to develop great marketing campaigns, amazing things happen. That’s exactly what Barilla and Spotify did. Barilla’s co-branding campaign with Spotify was an instant success, not to mention it made cooking pasta just as fun as eating it! Okay, almost as fun. 

If there’s one thing we’re sure of, it’s that email marketing certainly isn’t dead. Did you know that there are 3.9 billion daily email users worldwide? Moreover, this number is expected to climb to 4.3 billion by the year 2023. Email marketing isn’t a new concept. It’s been a valuable tool for small and large businesses since the first email marketing blast was sent in 1978.

A great content strategy can help you to engage with your audience and boost your business, how do you know which types of content are right for you? Content marketing is a dynamic field. Trends, technology, and marketing tactics are constantly evolving. Businesses must keep up in order to stay relevant in a competitive landscape. One thing’s for sure, the content marketer’s job is never boring!

Content marketing can boost customer engagement, increase sales, and grow your business. These content marketing statistics prove it. You’ve definitely heard of content marketing, but is your business investing in it? Content marketing is a long-term strategy that uses diverse content channels to build long-lasting customer relationships, improve engagement, and increase brand awareness. If you’re skeptical about the benefits of content marketing or reluctant to commit money to something that you’re not 100% convinced will yield the results you want - get ready to change your mind!