Are you a budding entrepreneur or a small business owner looking for a fresh idea to take the market by storm? 

If you’re considering turning your passion into your livelihood, the first thing you’ll need to do is figure out where you fit in the modern consumer landscape. To do that, you’ll need to know exactly who your audience is.

LinkedIn is the world’s most trusted social networking platform. With 55 million businesses using the platform regularly—and 4 out of 5 of them driving business decisions—it’s no surprise that LinkedIn is a top marketing tool for reaching consumers, B2B prospects, and new hires.

Nowadays, we have access to a never-ending pool of information and we’re sharing a lot more than we were in the past. All of this information makes it exceptionally simple to craft distinctly accurate buyer personas for your brand. In 2020, social media is one of the most effective platforms to market your business.

In today’s digital age it is hard to imagine how the world would function in the absence of social media. From the invention of the telegraph way back in 1792, to the mobile phones we hold in our hands today, it’s mind boggling to imagine how far we’ve come in technology and media. The first recognizable modern social media site, Six Degrees, was created in 1997. Sites like Linkedin and MySpace followed. Then came Facebook in 2004, YouTube in 2005, Twitter in 2006, and Instagram in 2010. These are currently the most popular social networking sites.

When you carry out a marketing strategy, the first thing to take into consideration is client segmentation. Unfortunately, many B2B campaigns nowadays continue to use certain methodologies to identify their own obsolete audience, that don’t reach the desired objectives. In these cases, Prospective Buyers come to the rescue! In this article, we’ll explain what they are, how to identify them and why they are, by definition, the method to undertake if you wish to reach the right audience. Let us begin!