ZURICH, Switzerland. May 26, 2021 -- YourTarget, an established inbound marketing agency, today announced the beginning of a strategic partnership with Codedesign, one of Europe’s leading performance digital marketing agencies. The partnership’s new name is called YourCode, and it will offer clients a combination of digital marketing and technical expertise to accompany them throughout their journey with all-around consultancy and provide a firm point of reference.

SWOT… we’ve all heard of it, we probably seen a few, and maybe we’ve actually made some. 

Indeed, a SWOT is a concept or a tool which is widespread – or shall we say vulgarised? - yet very often under-exploited or even improperly-used. In order for it to be effective, a SWOT needs to be dynamic on many levels. But first – as always – let’s start with the basics.

For many entrepreneurs, building and driving a business can often feel like a combat: business owners not only need to face adversity and respond to new challenges, but also thrive to master their enterprise. As such, we can learn from the Japanese term "Zanshin", originated in martial arts,  which describes a state of total awareness, of oneself and of its surroundings, in an effortless way. Let's find out how to do so!

Do you have big hopes and dreams for your business? Can you see yourself thriving in an international market? If you’re excited by the idea of taking your business global, then you’ll need to know all about the different internationalization strategies and the challenges they pose.

The world of digital marketing is constantly changing. With new developments each day, it’s crucial that you stay on top of your game.  Do you want to understand how internal and external factors are affecting your business? A SWOT analysis can help you find the answers.