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What's PESTEL Analysis?

[fa icon="calendar'] Apr 7, 2021 10:00:00 AM / By Gert Vanavondt in Business

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For many entrepreneurs, building and driving a business can often feel like a combat: business owners not only need to face adversity and respond to new challenges, but also thrive to master their enterprise. As such, we can learn from the Japanese term "Zanshin", originated in martial arts,  which describes a state of total awareness, of oneself and of its surroundings, in an effortless way. Let's find out how to do so!

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What are the four international business strategies?

[fa icon="calendar'] Aug 21, 2020 2:00:00 PM / By Team in Business

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Do you have big hopes and dreams for your business? Can you see yourself thriving in an international market? If you’re excited by the idea of taking your business global, then you’ll need to know all about the different internationalization strategies and the challenges they pose.

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How to use a SWOT Analysis to define your digital marketing plan

[fa icon="calendar'] Aug 7, 2020 2:00:00 PM / By Team in Business

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The world of digital marketing is constantly changing. With new developments each day, it’s crucial that you stay on top of your gameDo you want to understand how internal and external factors are affecting your business? A SWOT analysis can help you find the answers.

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How a Fashion Business Can Perform a SWOT Analysis

[fa icon="calendar'] Apr 24, 2019 10:57:00 AM / By L. Dimitrova in Business

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A SWOT analysis is an evergreen technique to evaluate your company's status. As we've seen, it can be part of a vaster analysis scenario, the GAP one.

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