For many entrepreneurs, building and driving a business can often feel like a combat: business owners not only need to face adversity and respond to new challenges, but also thrive to master their enterprise. As such, we can learn from the Japanese term "Zanshin", originated in martial arts,  which describes a state of total awareness, of oneself and of its surroundings, in an effortless way. Let's find out how to do so!

Do you have big hopes and dreams for your business? Can you see yourself thriving in an international market? If you’re excited by the idea of taking your business global, then you’ll need to know all about the different internationalization strategies and the challenges they pose.

The world of digital marketing is constantly changing. With new developments each day, it’s crucial that you stay on top of your game.  Do you want to understand how internal and external factors are affecting your business? A SWOT analysis can help you find the answers.

A SWOT analysis is an evergreen technique to evaluate your company's status. As we've seen, it can be part of a vaster analysis scenario, the GAP one.