Have you ever thought about involving your target audience in a live event where they can actively participate? 

Although the world of content marketing is awash with different formats for engaging your audience, none is quite as interactive as the almighty webinar. 

Webinars are becoming increasingly popular in the marketing world. So popular in fact, that one survey found 95% of marketers consider webinars a vital part of their strategy. 

SWOT… we’ve all heard of it, we probably seen a few, and maybe we’ve actually made some. 

Indeed, a SWOT is a concept or a tool which is widespread – or shall we say vulgarised? - yet very often under-exploited or even improperly-used. In order for it to be effective, a SWOT needs to be dynamic on many levels. But first – as always – let’s start with the basics.