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S. Fiore

S. Fiore
I was only 10 when, watching commercials on TV, I said: "Once I am older I want to be the girl who writes commercials script". Now I am older than when I was 10, I don't write commercial but I do write; I am blogger and SEO-Copywriter, communication-addicted.

Recent Posts

How to set up Telegram for you inbound marketing strategy

[fa icon="calendar'] Oct 30, 2018 2:30:00 PM / By S. Fiore in InboundMarketing, DigitalMarketing

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The instant messaging app Telegram, created by the brothers Nikolai and Pavel Durov in 2013, can represent a good opportunity for the inbound marketing companies.

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Marketing Automation: tell me about you and I’ll tell you which Hubspot plan you want

[fa icon="calendar'] Oct 22, 2018 2:30:00 PM / By S. Fiore in MarketingAutomation

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It’s a fact that companies use specific software to organize many of the activities within the marketing department. From CRM, to software for email or SEO, the management of particular processes is left to more platforms presenting themselves with different logics, metrics and measurements. So, having a dialogue between the different applications becomes a strenuous task for businesses.  

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How to generate leads by using HubSpot

[fa icon="calendar'] Sep 25, 2018 2:30:00 PM / By S. Fiore in InboundMarketing, Hubspot, DigitalMarketing

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Lead generation is one of the main process in the inbound marketing methodology; it is the activity through which you can attract and convert visitors and prospects into leads, that means ready to be contacted from your sales department.

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How to optimise your website for Voice Search

[fa icon="calendar'] Sep 18, 2018 2:30:00 PM / By S. Fiore in SEO

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There are more and more users that connect to the internet via mobile and use voice interfaces for their searches. These searches mostly refer to local businesses, entertainment and general information. This is why it’s important for companies to also optimize their websites for voice search. In the following article, we’ll talk about voice search and we’ll then look at what the best practice is within the SEO strategy for voice search.

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Customer Journey? Improve it with the 4 stages of Inbound

[fa icon="calendar'] Aug 28, 2018 2:00:00 PM / By S. Fiore in InboundMarketing

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The customer journey should be a priority for your business; people don’t buy products or services, they buy experiences! They buy the feelings that occur when they establish contact with your company, from the first time they meet your company (for example when they discover your website) until they decide to buy your products or services. If you make them feel comfortable and happy, they will suggest your products or services to their friends and share news about your company on social channels. If you give them a good experience they will become your best ambassadors.

If you are asking yourself how you can improve the customer journey, the answer is “inbound methodology”.  In this article you’ll discover how the inbound methodology can improve your customer journey.

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