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Nidhi Singhania

Nidhi Singhania
Nidhi, is known for her unique approaches to all areas of content. Stemming from her 3+ year career as a professional content writer, her strengths include domains such as lifestyle, financial, technical etc.

Recent Posts

Smarketing. Best ways of implementation

[fa icon="calendar'] Feb 6, 2019 2:50:00 PM / By Nidhi Singhania in Smarketing

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Smarketing is the alignment or integration of the Sales and Marketing department to combine their efforts and achieve desired results. It is an integrated approach to enhance revenue and profits. Historically, Sales and Marketing department have worked solely in their own domains; not at all communicating with each other. Therefore, Smarketing came to rescue. The objective behind combining the Sales and Marketing is to promote the product and its services to potential customers and align it with the Sales team to sell the product because they both are responsible to grow the business.

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6 newsletter you should register to understand e-mail marketing

[fa icon="calendar'] Jan 29, 2019 2:30:00 PM / By Nidhi Singhania in InboundMarketing, Newsletter

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Internet marketing is a way of promoting and advertising a brand or product on the internet with the help of platforms like websites, social media, blogs and more. Email marketing is a form of internet marketing which uses the medium of email to promote products and services. It can be said that email marketing is done to develop and maintain good relationships with customers and clients.

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How to Transform Customers into Ambassadors with Content Marketing

[fa icon="calendar'] Jan 22, 2019 11:00:00 AM / By Nidhi Singhania in ContentMarketing

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A corporate ambassador, more commonly known as a brand ambassador, is a person particularly hired by a company to promote and display the company in a positive light with a goal to increase awareness about the brand and ultimately increase sales figures. Brand ambassador essentially works as a link between the customers and the company. Customers see brand ambassador as the representative of the company and their values and ethics. Basically, their main function is to influence customers to buy more.

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What's Smarketing and how you can use it

[fa icon="calendar'] Jan 15, 2019 2:30:00 PM / By Nidhi Singhania in InboundMarketing, InboundSales, DigitalMarketing

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Throughout the history of corporate industry, the Sales and the Marketing Teams of any organization have been in a perpetual feud. For two teams who essentially have the same larger goal of generating revenue for the company they are a part of, they sure do have their fair share of disagreements and conflicts.

So, what is the reason behind this conventional fall-out between the Sales and the Marketing Teams?

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Social Media Marketing. The best ones for your business

[fa icon="calendar'] Jan 8, 2019 2:30:00 PM / By Nidhi Singhania in InboundMarketing, SocialMedia, BuyerPersonas

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In today’s digital age it is hard to imagine how the world would function in the absence of social media. From the invention of the telegraph way back in 1792, to the mobile phones we hold in our hands today, it’s mind boggling to imagine how far we’ve come in technology and media. The first recognizable modern social media site, Six Degrees, was created in 1997. Sites like Linkedin and MySpace followed. Then came Facebook in 2004, YouTube in 2005, Twitter in 2006, and Instagram in 2010. These are currently the most popular social networking sites.

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