SWOT… we’ve all heard of it, we probably seen a few, and maybe we’ve actually made some.
Indeed, a SWOT is a concept or a tool which is widespread – or shall we say vulgarised? - yet very often under-exploited or even improperly-used. In order for it to be effective, a SWOT needs to be dynamic on many levels. But first – as always – let’s start with the basics.
For many entrepreneurs, building and driving a business can often feel like a combat: business owners not only need to face adversity and respond to new challenges, but also thrive to master their enterprise. As such, we can learn from the Japanese term "Zanshin", originated in martial arts, which describes a state of total awareness, of oneself and of its surroundings, in an effortless way. Let's find out how to do so!