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Gert Van Avondt

Gert Van Avondt
Passion is key in everything I do, as such my ambition is to inspire people and drive business. Having spent 20+ years working for big corporations in the automotive industry, I embarked on an entrepreneurial journey 2 years ago, helping SME's and start-ups to define their marketing strategy and drive their business development. I want to build on these competencies & experiences to accompany SME's, start-ups & scale-ups to grow. For more information, check out www.springworks.ch

Recent Posts

How to Analyse your Competition and Build your Brand Strategy

[fa icon="calendar'] Oct 11, 2021 5:40:00 PM / By Gert Van Avondt in Branding

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How to Create an Effective SWOT Analysis and Use it to Define your Business

[fa icon="calendar'] May 24, 2021 8:47:00 AM / By Gert Van Avondt in Business, B2B, DigitalMarketing, DigitalTransformation

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SWOT… we’ve all heard of it, we probably seen a few, and maybe we’ve actually made some. 

Indeed, a SWOT is a concept or a tool which is widespread – or shall we say vulgarised? - yet very often under-exploited or even improperly-used. In order for it to be effective, a SWOT needs to be dynamic on many levels. But first – as always – let’s start with the basics.

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What's PESTEL Analysis?

[fa icon="calendar'] Apr 7, 2021 10:00:00 AM / By Gert Van Avondt in Business

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For many entrepreneurs, building and driving a business can often feel like a combat: business owners not only need to face adversity and respond to new challenges, but also thrive to master their enterprise. As such, we can learn from the Japanese term "Zanshin", originated in martial arts,  which describes a state of total awareness, of oneself and of its surroundings, in an effortless way. Let's find out how to do so!

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