Instagram and tourism have proven to be an item. The 57 million posts with the hashtag #instatravel bear witness to this. Technology has deeply changed the experience of travelling, which, nowadays, is shared in its every phase via social media.

People post the preparation for the journey, the “real-time” experience is broadcasted through live-streams and stories, selfies and images, as well as memory-posts of the trip afterwards. Instagram is the social media channel in which images act as master, so this is what we have to focus on in order to evaluate the legal aspects related to posts.