The Middle East and UAE have ample oil reserves and are the long-established owners for 27% of the global oil production market. From Saudi Arabia UAE to Iraq, Iran, Qatar, Bahrain, and Kuwait, the oil and gas sector in the Middle East is ultimately the most prominent, with international oil companies actively engaging in related activities for collaborations and partnerships.
The glut of oil production makes it a competitive industry for state-owned enterprises to beat their market competition and convert the ideal leads into clients. Like other industries, the energy industry, significantly oil and gas companies, is ready to apply innovative marketing strategies to excel in marketing drives, outshine the competition, and seal the best offers from the lots.
Inbound marketing for oil and gas companies offers unusual challenges, but partnering with a good inbound marketing agency can assist in the company's development.
Oil and natural gas are prosperous industries in the energy sector and play an influential role as the world's primary energy source in the global economy.
At YourTarget, we are a team of professionals with years of experience in inbound marketing and know-how to utilize the best opportunities to capture the perfect deals, boost your business visibility, and outshine the competition.
Feel free to contact us and consult the next approaching opportunity for your oil and gas company!
How is inbound marketing beneficial for oil and gas firms?
Inbound marketing is founded on a straightforward concept: being found by potential customers with the right message at the right time. Compared to traditional customer research (advertising, press office, trade fairs, cold calls, spam emails), the inbound approach for the oil and gas industry demands a smaller investment that leads to relevant results in terms of conversion. This is why it is considered the most effective method for developing the business.
Inbound marketing is the only method that incorporates all the web marketing tools into an integrated strategy that grabs potential customers when they need them and accompanies them to the final stage of their buying journey.
Let's discuss the five benefits of Inbound Marketing for Oil and Gas firms.
- Lead Generation
Inbound Marketing helps to nurture leads and convert them to ideal customers. Oil and Gas industries are mostly B2B industries looking to extend their market to increase sales and traction. Email Marketing, one of the most critical inbound marketing strategies helps to convert potent leads to clients.
- Accurate Analytics
Inbound marketing is closely connected with real-time Analytical Data, which is its significant advantage over Offline marketing. Analytical data often consist of the number of visitors, impressions, redirects, visitors’ geo-location, … of the marketing content, that can be studied and used to modify and enhance marketing programs and strategies.
In addition, analytical data enables marketing managers to embrace innovative marketing strategies based on feedback from their customers in order to improve impressions and sales.
- Inexpensive and Measurable Marketing Campaigns
Inbound Marketing in comparison to traditional marketing like big banner ads and TV ads, is cost-effective and lets you explore the market irrespective of geographical location.
- Digital Branding
Inbound Marketing helps in establishing you as a digital brand in your niche. It boosts the number of impressions to a targeted audience, and the chance of remembering your brand name, when searched services or products show up in search engines, and eventually, it raises brand awareness to establish long-term customer loyalty and relationship.
- Reach New Markets
The idea of inbound marketing is to extend your reach to overseas regions and clients without having to travel there.
Potential clients can be identified, contacted, and even be presented without having a person-to-person meeting which is an ideal strategy for medium to small-size businesses and start-ups in the O&G industry.
YourTarget’s Top 10 Inbound Marketing Strategies
1. Optimize the UX
Website is one of the critical marketing strategies you can utilize to grow your business. That's why it's crucial to ensure that it appears and operates perfectly when you have one.
Your website is an online brochure, sales strategy, publication medium, and so much more, and your site's design determines how effectively it delivers value to your business.
The Oil and Gas industry is quite competitive. It's crucial to design an easy-to-navigate website with clear CTAs. It's essential to deliver high values to your customer via the website as it is your first impression in front of the client.
You must ensure that your website's loading time is not too long and there are no broken links present on the website.
2. Analyze Ideal Customer
The initial step in the inbound marketing strategy is creating captivating content to attract your ideal customer. However, to design relevant content for your audience, you need to comprehend more about that audience. It demands in-depth analysis and research to determine prospects likely to get converted.
You must determine your ideal customer persona to market your product to them.
3. Perform Keyword Research
When designing a post, blog or article, your content should match the searcher's intent, i.e., search keywords being used by your customers. The oil & gas industry has the most complex list of products and equipment, so be certain that you understand exactly the keywords. The basis of any SEO is to understand how your potential clients search for a product on Google. Your motive is to rank higher on Google for your product.
Furthermore, analyze the keywords being used by your competitors in the energy sector and use marketing tools like SEMrush to understand the keyword density and its volume, i.e., how many searches are performed for that particular keyword. Your oil & gas products or solutions should match what your audience will use when searching Google.
4. Begin SEO Optimized Content Marketing Campaign
SEO stands for search engine optimization, which is enhancing your website's rank in search engine result pages for keywords pertinent to your business—the oil and gas industry; being a competitive industry requires ranking higher on SERPs to draw ideal clients' attention.
With SEO-optimized content, the website builds credibility, stays ahead of the competition, and sets itself as an authority in its industry. One of the best aspects of SEO is that it is cost-effective, which implies high ROI.
To apply SEO with the oil and gas company, start with first optimizing the website content, i.e., optimizing the URL of the website pages, then move to create helpful content keeping the sales funnel in mind.
There are several forms of content that you can use to promote your business effectively. From search engine optimized blog posts and informational guides to infographics and case studies, you can design helpful and informative content that helps you distinguish your brand, build customer trust, and help you beat the competition.
5. Effective Video Marketing
People's concentration span has become relatively bite-sized in today's overcrowded digitalized world. With only 2.6 seconds to grab your lead's interest, video marketing is a proven and robust tool to initiate curiosity and inquisitiveness much more quickly than other mediums of communications.
You can leverage the strength of video by investing in video marketing campaigns. Assume creating bizarre and excellent additions like adding subtitles to your videos, as many watch videos silently on most marketing mediums. Ensure that your videos have subtitles or other infographics that make them understandable and exciting even without audio.
6. Perform Social Media Marketing
The supreme goal of any marketing strategy is to raise revenues, convert prospects, and earn customer loyalty. In precise, social media marketing approaches are developed to extend your company's growth by engaging with your target audience and building strong professional relationships. This strategy helps increase your brand's visibility in front of targeted customers.
Social media is a comprehensive platform to boost your brand awareness and engage with your potential clients by providing them with the company's insights, sharing industry news, and participating in conversations in the comments section to engage more with targeted audiences.
7. Start Personalized Email Marketing Campaigns
Email marketing is highly cost-effective and can help you personalize targeting different audiences by using tools like Snov, Mailchimp, etc. The marketing professionals assume that email marketing has the highest ROI amongst other inbound marketing techniques. And to launch a successful brand in the industry, you ought to withstand boundaries and keep growing your prospect list. An adequately strategized email marketing assists in achieving just that and much more.
8. Perform Enhanced Remarketing
Remarketing is a clever inbound marketing strategy through which you can re-target your potential leads and remarket your products to them using social media channels and email marketing mediums.
It allows you to follow your potential lead, engage and nurture them and promote products & services as per their needs.
This strategy helps you stay connected with your previous clients and is one of the best ways to increase your business's sales.
PPC stands out to be a smart inbound marketing strategy to nurture your clients in the starting phase of your Oil and Gas Company. PPC campaigns help attract clients' attention in the starting stage and assist you in converting them. These campaigns are measurable, which makes them easy to run.
PPC campaigns are a proven approach for converting leads into clients for the oil and gas industry. The most critical step while using PPC campaigns is to determine the keyword carefully as it specifies how competitive you have to bid and how often searchers look for it.
10. Monitor the Analytics
One of the best aspects of inbound marketing strategies is that the marketing campaigns are measurable. Unlike traditional marketing, you can record the analytics of marketing campaigns using tools like Google Search Console, and Google Analytics to monitor them and ensure that you receive the best result of your efforts and modify the campaigns if needed.
Inbound marketing is the need of the hour for the energy sector, including oil and gas companies, to boost the company's ROI and comprehensive growth.
In the current era, Inbound Marketing is the best approach for the energy sector, significantly the oil and gas enterprise, to convert the visitors of a website into leads, clients, and, subsequently, promoters of the business. Aligning published content with the clients' interests makes it potential to naturally draw the traffic of potent clients, who can be converted and benefited over time.
The world is evolving fast, with the latest technologies every other day. YourTarget has a team of competent professionals, always open to assisting oil and gas companies in the Middle East to optimize the inbound marketing strategy and influence the market.
Feel free to book a free consultation with our team of experts now!
Also, don't forget to download our free eBook on Digital Marketing Trends and Forecast 2022 to gain valuable insights and know the basics of how the online world will shape up in the next decade!