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What's Smarketing and how you can use it

[fa icon="calendar'] Jan 15, 2019 2:30:00 PM / By Nidhi Singhania in #inboundsales, #inboundmarketing, #digitalmarketing

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Throughout the history of corporate industry, the Sales and the Marketing Teams of any organization have been in a perpetual feud. For two teams who essentially have the same larger goal of generating revenue for the company they are a part of, they sure do have their fair share of disagreements and conflicts.

So, what is the reason behind this conventional fall-out between the Sales and the Marketing Teams?

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Social Media Marketing. The best ones for your business

[fa icon="calendar'] Jan 8, 2019 2:30:00 PM / By Nidhi Singhania in #inboundmarketing, #buyerpersonas, #socialmedia

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In today’s digital age it is hard to imagine how the world would function in the absence of social media. From the invention of the telegraph way back in 1792, to the mobile phones we hold in our hands today, it’s mind boggling to imagine how far we’ve come in technology and media. The first recognizable modern social media site, Six Degrees, was created in 1997. Sites like Linkedin and MySpace followed. Then came Facebook in 2004, YouTube in 2005, Twitter in 2006, and Instagram in 2010. These are currently the most popular social networking sites.

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How to Create Great Content for Each Stage of the Funnel

[fa icon="calendar'] Dec 18, 2018 2:30:00 PM / By Nidhi Singhania in #contentmarketing

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Marketing would be a much simpler task if it ended with you posting about your product or service, and putting all information on the table for the consumer to use as they need to. But as with everything else in life, easy things seldom bring satisfactory results. If you want more revenue, you have to put in extraordinary efforts. If you have been in tune with the current trends of Digital Marketing, you are probably aware of the significance of Content Marketing and everything that it entails for your business.

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TOFU, MOFU, BOFU. What's an Inbound Marketing Funnel?

[fa icon="calendar'] Dec 11, 2018 2:30:00 PM / By Nidhi Singhania in #inboundmarketing

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Marketing is one of the major factors when it comes to the expansion of any business. It is an umbrella term which cannot be justifiably defined as ‘The action or business of promoting and selling products or services, including market research and advertising’.  Although in layman terms, it can be said that, marketing follows the steps of attracting prospective customers, keeping them interested in your product, and finally converting them into actual buyers.

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What's SEO-copywriting and why you'd hire a SEO-Copywriter

[fa icon="calendar'] Dec 5, 2018 2:30:00 PM / By Nidhi Singhania in #seo, #copywriting, #copywriter, #inboundmarketing

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So, what is SEO?

SEO’s full form is ‘Search Engine Optimization’. It is a process of attracting the audience from the Internet. It is a natural search system. Major search engines are Google, Bing and Yahoo. Most of the people use these for searching any kind of content.

SEO copywriting is a precise technique of writing that works towards the ranking of the online content higher in the search engines and drives targeted audience from the search engines to your website.

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